About Me
Welcome to my blog about branding. My name is Charley, and because I love to write and share ideas, I have decided to start a blog on branding through signs. As a kid, I watched my parents build a successful business, and I watched as the name of that business became synonymous with quality and efficiency throughout our entire small town. When I began to study business and marketing at uni, I learned that what I had witnessed over the years was called "branding" and I also learned how successful my parents were at it. In this blog, I plant to share everything I can about signs and how to use them effectively while branding. I hope that you learn a lot and that this info helps your business as a result. Thanks for reading!
Posts
4 Reasons to Use Laser Engraving for Your Exterior Business Sounds
Signs don't just advertise your business to passers-by and let those seeking your location know where it is, they also say something about the type of place you're running. Choosing a cheap sign can give a bad impression just as easily as a poorly made one can hamper people's ability to make out your business name. With that in mind, it's a good idea to consider how your sign will be made, and laser engraving is a good option.
Custom Metal Signs: 5 Reasons to Choose Aluminium
Aluminium is one of the most prevalent metals in the custom signs industry. However, have you ever known how it measures up to other signage materials? When compared to plastic, wood or any other composite materials, aluminium emerges top of the competition in many ways. Here are five reasons why you should select aluminium for your custom metal signs.
Most Durable in the Sign Industry
Aluminium is known to be durable and sturdy even though it can be lightweight and thin.
How to Start a Successful Online T-Shirt Printing Business
T-shirts are casual wears which often reflect your interests, identity and personality. Because of this, making and selling t-shirts online has become a standard business idea, especially for artists and entrepreneurs looking for a cheap way to start up.
With the popularity of the online t-shirt businesses, however, there is no doubt that the level of competition is high. But when you build a good brand and arm it with the right marketing strategies, you will create your online success.
Two Tips for Budget-Conscious People Need to Purchase Signage to Advertise Their Business
If you're a budget-conscious business owner and you need to buy signage to advertise your enterprise, you may find the following tips to be helpful.
Choose quality over quantity
If you don't have a lot of money to spend on signage, you might be tempted to purchase several low-cost signs, made from 'economy' materials and printed with cheap inks, rather than just one high-quality sign, as this would enable you to advertise your business in more than one location.
Vehicle Signage - Mistakes To Avoid
Owning a business requires you to continuously come up with ways to help you promote your brand and increase your bottom line so that you can be profitable. However, investing in advertising in the media, whether print or television, can be quite expensive, especially if you have not whittled down your target demographic, as you would not even be sure if your message is reaching potential customers.
Luckily, there are other affordable solutions to advertising your business, both for large and small organisations.
The Outstanding Benefits That Digital Signage Can Your Business
Owning a retail business means that signage is a recurrent operational cost. Moreover, with different peak times due to sales, product launches and more, you will find that your signage costs can become exorbitant as you print different signs for your business' varying needs. Luckily, digital signage is steadily growing to be the go-to solution for retailers. Not only does this signage offer you high-quality graphics, but you also get the chance to utilise videos and other media to get your message across.
4 Reasons to Pick Laser Over Rotary Engraving for Your Business Signs
Having your signs engraved is a great way to ensure a professional, custom-made appearance that will last without fading for years to come. Of course, there are a few considerations that need to be kept in mind, and probably the most important of these is whether you're going to have your signs rotary engraved or laser engraved.
Rotary engraving uses a special tool that is spun at high speed, while laser engraving, which is a newer technology, employs a focused beam of light to cut its way into the given material.
Corporate signs: Tips for designing and implementing the signs
Corporate signs are used for a variety of reasons, the most important of which is creating awareness of a business enterprise both to its prospective and already existing clients, in terms of locations as well as the goods and services provided. Since the signs are the first thing potential customers may come across, it is essential to ensure that they get reasonably designed, are located strategically, and also provide a brief but elaborate message about the enterprise in a succinct manner.
Considerations When Designing Your Business Sign
Business signs are not simply a way of directing customers to the location of your business premises. They are also an effective marketing as well as advertising tool. With proper design and placement, your business sign can reach your target demographic and boost the sales of your business. However, selecting business signs is not simply about emblazoning the name of your organization and mounting the sign. There are some things you have to keep in mind when creating the business sign to ensure that it caters to the individual needs of your business.
Some Questions to Ask About Cast Bronze Plaques and Busts
Cast bronze plaques and busts are often used as headstones and grave markers, as memorials in building or other public areas, and to note certain landmarks or items of interest such as you might see in a national park. Choosing a cast bronze plaque or bust will create a marker that lasts for decades, and which will offer a very distinct and handsome yet stately appearance. If you're thinking about getting a cast bronze plaque or bust made, note a few questions you might have and then be sure to discuss these subjects with a metalworker so you know what's involved in ordering and caring for your marker.