Branding through Signs: Ideas, Tips and Comparisons

4 Reasons to Use Laser Engraving for Your Exterior Business Sounds

Signs don't just advertise your business to passers-by and let those seeking your location know where it is, they also say something about the type of place you're running. Choosing a cheap sign can give a bad impression just as easily as a poorly made one can hamper people's ability to make out your business name. With that in mind, it's a good idea to consider how your sign will be made, and laser engraving is a good option.

Here are just four reasons why it's the right choice for exterior business signs.

1. Uniform Appearance Across Varying Materials

Laser engraving is a fantastically versatile process, so you can add your logo, name, or anything else over almost any material. Better yet, the results will appear similar across those different materials. This is great when you might need different signs to display the same message. For example, you may have a wooden sign along the storefront and a metal sign hanging above the street. Keeping the look and style consistent will help present a more professional appearance.

2. Clean Lines

Laser-cut signs produce incredibly clear and accurate lines, so letters, numbers and designs are going to appear perfectly crisp over time, even from a distance. This will keep the sign readable and professional, especially when you're using lots of lettering or creating a more complex design.

3. Outstanding Longevity and Low Maintenance

You might be thinking that other signs are perfectly legible, even if lines aren't quite as crisp and clear as they are when laser engraved. Problem is, they don't tend to stay as clear over time. Just look at a painted or printed sign. It might look vibrant at first, but as time and the elements take their toll, paint and printing can discolour and start to chip or peel away. A laser engraved sign is going to stay looking its best for years to come. They also require very little in the way of maintenance; all you'll need to do is wipe your sign down occasionally to keep it in like-new condition.

If you have a metal engraved sign, you can also sharpen it up using simple metal polish since application won't damage the engraving.

4. Fast Turnaround Times

Finally, keep in mind that laser engraved signs can be created extremely quickly since the process is controlled via a computer instead of requiring time-consuming craftmanship. Even if you don't need your original sign right away, it's good to know that any additional signs or replacements can be delivered with minimal delay.