Branding through Signs: Ideas, Tips and Comparisons

Vehicle Signage - Mistakes To Avoid

Owning a business requires you to continuously come up with ways to help you promote your brand and increase your bottom line so that you can be profitable. However, investing in advertising in the media, whether print or television, can be quite expensive, especially if you have not whittled down your target demographic, as you would not even be sure if your message is reaching potential customers.

Luckily, there are other affordable solutions to advertising your business, both for large and small organisations. One of these solutions is the use of vehicle signage. Whether you have one business car or a fleet of vehicles, proper signage can propel your sales if the message is clear and targeted toward the right people. If you choose to invest in vehicle signage, here are some of the mistakes to be sure to avoid.

Improper prepping of the vehicle

Some business owners may choose to keep their signage costs as low as possible by opting to install the vehicle wraps on their own. This decision is well and good, but you need to make sure that you have adequately prepped the surface of the vehicle.

One of the main reasons why vehicle wraps start to peel is because they have been stuck on over rust. Therefore, it would be prudent to have any rusted parts cleaned off and the surface powder coated if the wrap is to stick properly. Another measure to take would be to thoroughly clean the surface of the vehicle to remove grease, car oil, dirt and other pollutants so that the wrap can adhere well.

Using low-quality vinyl

If there is one thing that you should splurge on when purchasing vehicle signage, it is the quality of vinyl material that is used for your car wraps. Low-quality vinyl may seem tempting to buy, as cosmetically they will appear to be just as attractive as high-quality vinyl. However, the stark difference comes with the durability of the vinyl. Low-quality vinyl wraps will start to show signs of disrepair prematurely by beginning to crack and bubble.

It should also be noted that low-quality vinyl does not have a high degree of ultraviolet resistance. Thus, your vehicle signage will begin to fade and discolour sooner, eliminating the message you are trying to advertise. High-quality vinyl, on the other hand, is weather resistant. When professionally installed, vehicle wraps made from high-quality vinyl are sure to serve you for a prolonged duration.