Branding through Signs: Ideas, Tips and Comparisons

Considerations When Designing Your Business Sign

Business signs are not simply a way of directing customers to the location of your business premises. They are also an effective marketing as well as advertising tool. With proper design and placement, your business sign can reach your target demographic and boost the sales of your business. However, selecting business signs is not simply about emblazoning the name of your organization and mounting the sign. There are some things you have to keep in mind when creating the business sign to ensure that it caters to the individual needs of your business. Here are some of the considerations that you should have when designing your business sign.

Ensure the font is appropriate

One mistake some business owners make when it comes to the design of their business sign is selecting font that is intricate and decorative in an attempt to make their business sign stand out. Granted, aesthetically appealing font will draw attention to your sign. However, intricate loops and complicated cursive will make your business sign illegible. As such, when contemplating the font for your business sign, you are better off choosing something that is simple.

Keep in mind that clarity is what will enable people to read your business sign. This is especially prudent if you rely on foot traffic, as not many potential customers will stop in their tracks in an attempt to try to understand your business sign. Choose font that will not only catch the attention of your target demographic, but that can be easily read at a glance.

Include a tag line on your business sign

When it comes to business signs, some business owners may focus on the inclusion of graphics in their sign, and put less emphasis on describing the actual business. You have to keep in mind that some potential customers may not be able to decipher exactly why they should bring their business to you, no matter how eye catching the sign is.

For instance if you sell furniture and have three other stores you are in completion with in close proximity, what would make you stand out? This is why a tag line is essential. Ensure that you include a tagline that will convey why your business stands out from the completion. This may convince potential customers that they should visit your store over the other options available to them. However, keep your tagline short so that it is catchy and memorable.