About Me

Branding through Signs: Ideas, Tips and Comparisons

Welcome to my blog about branding. My name is Charley, and because I love to write and share ideas, I have decided to start a blog on branding through signs. As a kid, I watched my parents build a successful business, and I watched as the name of that business became synonymous with quality and efficiency throughout our entire small town. When I began to study business and marketing at uni, I learned that what I had witnessed over the years was called "branding" and I also learned how successful my parents were at it. In this blog, I plant to share everything I can about signs and how to use them effectively while branding. I hope that you learn a lot and that this info helps your business as a result. Thanks for reading!

4 Reasons to Pick Laser Over Rotary Engraving for Your Business Signs

Posted on July 12, 2017

Having your signs engraved is a great way to ensure a professional, custom-made appearance that will last without fading for years to come. Of course, there are a few considerations that need to be kept in mind, and probably the most important of these is whether you're going to have your signs rotary engraved or laser engraved. Rotary engraving uses a special tool that is spun at high speed, while laser engraving, which is a newer technology, employs a focused beam of light to cut its way into the given material. [Read More]

Corporate signs: Tips for designing and implementing the signs

Posted on December 1, 2016

Corporate signs are used for a variety of reasons, the most important of which is creating awareness of a business enterprise both to its prospective and already existing clients, in terms of locations as well as the goods and services provided. Since the signs are the first thing potential customers may come across, it is essential to ensure that they get reasonably designed, are located strategically, and also provide a brief but elaborate message about the enterprise in a succinct manner. [Read More]

Considerations When Designing Your Business Sign

Posted on July 8, 2016

Business signs are not simply a way of directing customers to the location of your business premises. They are also an effective marketing as well as advertising tool. With proper design and placement, your business sign can reach your target demographic and boost the sales of your business. However, selecting business signs is not simply about emblazoning the name of your organization and mounting the sign. There are some things you have to keep in mind when creating the business sign to ensure that it caters to the individual needs of your business. [Read More]

Some Questions to Ask About Cast Bronze Plaques and Busts

Posted on April 1, 2016

Cast bronze plaques and busts are often used as headstones and grave markers, as memorials in building or other public areas, and to note certain landmarks or items of interest such as you might see in a national park. Choosing a cast bronze plaque or bust will create a marker that lasts for decades, and which will offer a very distinct and handsome yet stately appearance. If you're thinking about getting a cast bronze plaque or bust made, note a few questions you might have and then be sure to discuss these subjects with a metalworker so you know what's involved in ordering and caring for your marker. [Read More]