About Me

Branding through Signs: Ideas, Tips and Comparisons

Welcome to my blog about branding. My name is Charley, and because I love to write and share ideas, I have decided to start a blog on branding through signs. As a kid, I watched my parents build a successful business, and I watched as the name of that business became synonymous with quality and efficiency throughout our entire small town. When I began to study business and marketing at uni, I learned that what I had witnessed over the years was called "branding" and I also learned how successful my parents were at it. In this blog, I plant to share everything I can about signs and how to use them effectively while branding. I hope that you learn a lot and that this info helps your business as a result. Thanks for reading!

2017

Vehicle Signage - Mistakes To Avoid
Owning a business requires you to continuously come up with ways to help you promote your brand and increase your bottom line so that you can be profitable. However, investing in advertising in the media, whether print or television, can be quite expensive, especially if you have not whittled down your target demographic, as you would not even be sure if your message is reaching potential customers. Luckily, there are other affordable solutions to advertising your business, both for large and small organisations.

The Outstanding Benefits That Digital Signage Can Your Business
Owning a retail business means that signage is a recurrent operational cost. Moreover, with different peak times due to sales, product launches and more, you will find that your signage costs can become exorbitant as you print different signs for your business' varying needs. Luckily, digital signage is steadily growing to be the go-to solution for retailers. Not only does this signage offer you high-quality graphics, but you also get the chance to utilise videos and other media to get your message across.

4 Reasons to Pick Laser Over Rotary Engraving for Your Business Signs
Having your signs engraved is a great way to ensure a professional, custom-made appearance that will last without fading for years to come. Of course, there are a few considerations that need to be kept in mind, and probably the most important of these is whether you're going to have your signs rotary engraved or laser engraved. Rotary engraving uses a special tool that is spun at high speed, while laser engraving, which is a newer technology, employs a focused beam of light to cut its way into the given material.